Big 5 Cocktail Cans
Art Direction
Photography
Packaging Design
Big 5 Rum wanted to start making rum cocktails. The artwork was adapted from the label artwork, a foil effect was acheived with the use of transparencies on the shrink sleeve cans. The base for these cocktails is the Big 5 Silver Rum, so the 5 artwork is showing through to the can to give the silver foil effect. Each can also has a pop of color to show the flavor profile.